Meet our team

Putting clients before your products feels weird at first. We totally get it. But with years of experience in advertising, marketing and tech, we know that client centricity always delivers a better bottom line.
And now, this team of innovators and design thinkers is hell bent on creating that world for you… one where your clients are so desperate to call you, they’ll stick with you through thick and thin.

David Clayton

Founder and managing director

In his previous life, David tended bars in South Beach, Miami and in the Hamptons, where client centricity is crucial.

He went on to lead commercial teams at The Guardian, designing products and selling partnerships to the likes of Google, IDEO, Vodafone and the United Nations. In 2011, David founded True & North with one question in mind:

“How can we give busy people the tools to master their client relationships?”

This journey has taken David and True & North all over the globe.


Alexandra Kilpatrick

insight & Strategy Consultant

With an academic background in Digital Anthropology, Alexandra is an expert in the human relationship with digital technology, with an incredible understanding of the challenges and opportunities of modern businesses.

She’s worked in senior research and strategy roles for Facebook, ITV and Guardian News & Media. She’s also highly skilled in design thinking and ethnographic methods which enable her to see the world from the perspective of clients, customers and tech users.


Nathan Waterhouse

Innovation Consultant

As an innovator and serial entrepreneur who led new business ventures at world-renowned design and innovation firm IDEO, Nathan has seen first hand what it takes to bring new products and services into the world.

Nathan is an expert in organisation design and has led organisation design programs facilitated workshops with hundreds of participants that have helped shift the innovation strategy for 250-year-old organisations like Generali. He has led innovation programmes for IKEA, T-Mobile, VISA, Oxfam, SONY, amongst others.

Nathan has delivered keynotes at the White House, TEDx and The Economist on design and innovation.


Kebiana Doci

Director of Entrepreneur Education

Having previously worked in communications, finance and the public sector, Kebiana has a wealth of experience in people-first sectors.

She became passionate about helping entrepreneurs achieve their full potential when she started managing The UK-Albania Tech Hub, an accelerator designed to grow scale start-ups for international market entry.

She’s built on this by supporting all True & North’s Entrepreneur clients on the road to success, alongside organising digital workshops production.


Enxhi Kelmendi

Operations Executive

After working for five years in Finance, Enxhi decided to act on her passion for working with clients.

A lifelong learner, Enxhi wears many hats. Her eye for the detail ensures day-to-day operations and event production run smoothly. And her love of people ensures that we live and breathe our people-first approach on every project and with every account.