Training teams at
From Creators to Sellers
Your people are not in sales and yet have to sell.
What if the things that make them amazing in their work, also made them feel connected to sales?
Harness their superpowers so they can win the business in a way that feels right for them.
From Sellers to Creators
Your people are sales pros. But what got them here won’t get them further.
What if they understood their clients deeply and solved the problems that really mattered?
Boost your sales approaches by harnessing strategic and creative thinking. Win more and win easier.
Delivering high-value client conversations for a digital media giant
Rowley Bourne
Head of Industry, Meta
Interested in shifting to a Client-centred Culture?
Unlock endless opportunities by walking in your clients shoes.
Stepping up Client-centricity
“It’s brilliant, my entire perspective towards handling a client brief has changed .”
Starcom UK
Learner
Recent thoughts
Bridging the Insight-sales capability gap: what you sell vs how you sell it
There is a key difference between knowing the theory of Insight Sales and being able to effectively and consistently deliver it. A hard skill to learn, an even harder skill to master. Today’s world is not helping. Insight sales have become a whole lot more difficult...
The Streak: Applying gamification logic to new business outreach
In the world of habit formation, there is a psychological phenomenon that keeps millions of people returning to apps like Strava, Headspace or Dualingo every single day: The Streak. While these platforms use streaks to teach, motivate or encourage, the underlying...
Insights in Sales. Really?
Insights in Sales and Client Services: A Human-Centred Approach Moments of clarity rarely arrive with a thunderclap. More often, they sneak in quietly — an observation here, a question there — until things align. In that moment, clarity cuts through complexity. A new...